This is a big one! Peter Wagner defines this barrier as a “stained glass window”. Breaking through barriers of perceptions in your church can be done through curb appeal….. and a new facility.
Have you ever driven down the main drag of some community and seen a sign (on the corner) with an arrow pointing down the street that indicates the church is five blocks away? The church should have built on the corner where the little sign was. Location and visibility are everything. Remember that corner locations are extremely desirable. In addition, make sure your neighbors are acceptable.